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If you take a look at the logo of Porsche, you may find it a little bit confusing. Different from other brands that create a simple but meaningful logo, Porsche’s logo is quite complex since it consists of some emblems. Well, there is also a long history behind the logo. Ferdinand Porsche, the founder of Porsche was in jail in World War II. At the same time, his company was run by his son, Ferry. Ferry was annoyed because the company didn’t produce a sports car with a design he wanted.
So, Ferry started to design and produce his own car. He built up a sports car with a rear engine. The result was shown to his father after Ferdinand was freed from the prison. Both the father and son tried to realize Ferry’s dream car. The company’s name was changed from Dr. Ing. H. C. F. Porsche GmbH into Porsche only. The logo was found from inspiration and thought Ferdinand found it when he was in jail. It was the combination of Wuerttemberg State Emblem and a jumping horse that is quite similar to Ferrari’s. Uniquely, the car logo successfully raised Porsche into one of the most high-end automotive brands in the world