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Buick is a division of the American automobile manufacturer General Motors (GM). It has the distinction of being among the first American marques of automobiles, and was the company that established General Motors in 1908.
1899 (as Buick Auto-Vim and Power Company)
May 19, 1903; (as Buick Motor Company)
David Dunbar Buick
Detroit, Michigan, U.S.
Before the establishment of General Motors, GM founder William C. Durant had served as Buick’s general manager and major investor. Buick also has the distinction of being the first production automobile maker in the world to equip its cars with overhead valve engines, which it did in 1904.
For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling luxury vehicles positioned above GM’s mainstream brands, while below the flagship luxury Cadillac division.
In 2015, Buick sold 1,231,941 vehicles, a record for the brand. The main market is China, where 80% of Buick-branded automobiles are sold. Buicks are also sold in the United States, Canada, and Mexico