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From Germany, we moved to Japan. One of the leading automotive brands from the country, Toyota, also has a simple but memorable logo. Even the car emblem from the company is also very meaningful. Being used from 1990, Toyota’s logo, 2 crossing ellipses in a bigger ellipse, means the unity and connection between the company and customers. Those ellipses are formed in such a way also to describe 4 letters in Toyota; T, O, Y, A. Well, it is simple but really creative.
Not only the logo is unforgettable by car customers in the world, but it also delivers the visions and missions of the company. Mainly, it is about how it can always be connected to the customers. The company commits to always satisfy them through innovations and leading products.